Channel selection is an important aspect of any marketing mix. To be successful, a producer must not only inform potential customers about the product and where they can buy it, they must tell wholesalers and retailers in the channel about their product and their marketing...
A corporate presentation needs to go beyond the bullet points to engage with an audience on emotional and intellectual levels to craft memorable presentations for audiences of all levels of knowledge and sophistication. * Comprehensive Creative Services, Including: - Art Direction - Copywriting - Branding/Identity...
More than ever, it’s not just about what you have to say, it’s about engaging customers whenever and wherever they are most receptive, with tools and techniques that connect with their passions. * Comprehensive Cross Media production services, including: - Scriptwriting - Art Direction -...
How do you get people’s attention? MC/S has the tools to help you connect – from the timeless techniques of classical rhetoric to the latest cognitive research. *Specializing in profiles, feature articles, blog posts, press releases, video news releases. Communication design seeks to attract, inspire,...
Brand parasitism can be amusing and a little bit informative about the workings of meaning in culture. Here we have a hair salon near my home in San Francisco that has made a funny and bizarre mash-up of tech brands to try to claim a little bit of our consumer memory. Like most things cultural,...
There’s been some heated discussion about Disney’s 4 billion dollar acquisition of Marvel. It makes some sense for the feature film division. Even though Marvel licensed some of their best-known characters to other studios, last years’ Iron Man was quite successful and is still wholly controlled by Marvel. No doubt Disney anticipates profits from the...
Dusan Bogdanovic and Vismaya Lhi perform the Azerbaijani folk song Lachin at San Francisco’s Presidio Chapel in July ’09. Bogdanovic is a professor at the Geneva Conservatory and has published more than fifty pieces for the classical guitar, many of them influenced by ethnic folk music and Jazz. Vismaya Lhi is well known in the Bay...
Having kids often means a radical reordering of your social life. First there’s the stay-at-home period of caring for a newborn, then the slow expansion of your family’s social circle. You see less of your single friends, meet new people with kids that your kids get along with, and lo and behold, your social life...
Making a change in the culture of everyday life is a very difficult project. We are talking about changing the habits and common sense thinking of vast numbers of people. Yet change happens. Think of how attitudes towards smoking, diet and exercise have changed over the last few decades, not to mention attitudes towards race...
Joseph Turow’s Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006) offers a critical perspective on some of the opportunities marketers see in the broadband future. Business readers (and non-academics in general) may find the absence of concise models a little frustrating. The book presents its argument in long narrative form, and it contains...
